Terrific food, pleasant atmosphere, and high quality service are crucial things to get a positive experience to get at the restaurants. Still, you'd stay present to remain competitive. According to the research, 95 percent of restaurateurs agree that high technologies implemented enhanced the efficiency of their organization. So, if you understand the significance of the digital transformation to your own restaurant business, but do not know where to start from, then this report is here to assist you.
6 Ways Technology Creates Unforgettable Customer Experience On Your Restaurant
Here we explore the 6 high-tech to implement for improving customer experience at the restaurant and enable you to adapt any of your customers' preferences. Let us elaborate on those 6 ways to push your organization .
Use Digital Menu Boards
Living in an era when everything becomes digital, tabletop tablets in the restaurants go mainstream. And that is for a very good reason. Utilizing digital menu boards, the restaurant allows its visitors to research the offers, send and make orders to the kitchen with no wait staff involved. That results in:
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The faster table turnovers, since orders come out more quickly;
enhanced customer participation;
increase average check;
racked up the precision of their orders with no opportunities for manual mistakes;
happier and satisfied guests.
The technology does not replace the human employees, only improving it. Thus, your employees can concentrate on engaging with guests, making their time even more agreeable.
Moreover, digital menu boards are your rescue in the nightmare of upgrading the menu when dealing with the old-fashioned hardcopy stationeries. Yes, now you simply replace the needed content and voila! Guests are aware of all of the upgrades and new dishes. The wise technology is certain to ramp up the quality of the guests' experience, build a loyalty brand, drive personalized experiences, and result in more mouth-of-word recommendations.
Provide Online Reservations
Are you aware that 33 percent of customers prefer to make a reservation using high technologies such as chatbots than interact with a worker? What's more, there's an increasing tendency towards digitalization. Only by digitizing the practice of table booking can you get a win-win situation for both sides -- restaurateurs and customers. So, restaurants can:
Monitor and manage reservations more effectively;
collect and operate the guest data via one interface;
improve the customer base.
Online reservations lead to enhanced customer experience also. The consumers will find the ability to examine the available chairs, book the tables on the internet beforehand, mention the date and time of the trip, and even earn a pre-order. In this way, you and your employees can concentrate on driving the earnings.
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Utilization Bill Splitting Technology
Presently, 81 percent of restaurants use POS technologies. You may incorporate the digital Point of Sale systems with tabletop tablets so that the guests can look through a digital menu, place orders, and also pay themselves. Robust POS technologies provide lots of benefits, including:
Adaptive payment alternatives like accepting money, credit/gift cards, checks, EMV, Apple Pay, Google Pay, Venmo, etc..
Retention of both employees and visitors by giving up-to-date solutions that reduce stress for employees and enhance the guests' experience.
Speeding up checkout by allowing guests pay at their convenience on their mobile device in addition to splitting the bills.
In the latter instance, when dealing with large groups of people, large bills can be divided among guests.
Don't panic; there's a way to keep the guests' experience positive in addition to painless from the very beginning up to paying the dinner bill. Employ POS applications for your restaurant which will help you to divide the test in the right manner:
Split checks with a seat. It is crucial when your restaurant has an inflow of people that come by big groups. Be sure the wait staff can do this in one click with the ability to include changes like merging seats once the guests pay together, for instance.
Divide checks by quantity. It's a vital feature when a group of guests requests something to share with the table, as an example.
Split checks by thing. The customers can order a drink/appetizer to get one seat or several chairs, and the employees should be able to move the particular item to the proper diner bill.
Employ Self-service Kiosks
These days, people prefer introvertive-like support. Yes, at least 29 percent of consumers would like to pay a bill using the technology without human assistance. Self-service kiosks are a brand new trend that increases popularity in fast food chains such as McDonald's. Yet, it is a fantastic idea to implement the technician in the restaurant service also. The main perks of the restaurant technology are:
Optimization of customer-employee interactions;
improvement of the menu choices;
upsell the money-making things;
elimination of human error.
Normally, self-service kiosks come in the kind of major touch screens and sometimes tablets. Using the in-house electronic ordering systems, your visitors can make an order for themselves and make a payment without having socialized with your own staff. That implements the restaurant technologies to be essential for improving your service and customer experience.
Partner with Third-party Food Delivery Services
Nowadays people more often order food delivery rather than dining-in or carryout. According to Restaurant Business, 21 percent of customers favor delivery orders, and that percentage goes up to 30% in regards to the customers of the age of 18 to 34. Besides, 44 percent of restaurant sales come from off-premise sales, and delivery takes 25 percent of off-premise orders. That is the very reason to consider over having a shipping service.
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It is where restaurant owners are facing a difficult decision: is it better to invest in developing their delivery station or sign up with third party support? There are several significant reasons why the latter version is better:
No demand for training and teaching delivery staff;
no requirement for delivery luggage, transport;
fewer arrangement mistakes;
draw new customers;
integrated orders along with your POS.
What is more, there are tons of services such as DoorDash, UberEats, Grubhub, along with many others who have strong reputations and supply the service in various countries that it's vital for international restaurant chains. All you've got to do is select the support to co-work together and get greater revenue.
Deliver Free WiFi
It's so easy, but so a certain way to get higher sales revenue. You can barely imagine your clients with no smartphone in their hands. That is why free WiFi delivered is a means to amuse the guests while they await the order, for instance.
What is more, that is the way to attract people to see the restaurant with consistency and keep them coming back. Another terrific choice of free WiFi delivered is the possibility to collect WiFi data and use it for marketing purposes. Herewith, offering free WiFi is not obligatory, but it is nice-to-have.
However, there's one necessary caution: it is far better to deliver WiFi by using just a credible service provider to be certain of the quality of the connection. Otherwise, your customers can feel bloated, which will lead to a poor experience.
Bottom Line
Living in a high-tech age, it is crucial to digitize your restaurant using present technology and features on your restaurant mangement system to remain competitive with guest retention, and also to attract new visitors. Today's clients become increasingly more demanding and require substantial attention, precision, rate, participation, entertainment, personalized support, etc..
Cutting-edge technologies implemented are bound to help you to increase customer experience, simplicity restaurant management, and also save your costs. These six ways described in the article aren't only necessary but important ones for improving your services. Hence, the restaurants should improve their capacity to leverage electronic technologies to better their support, drive personalized experience, and boost sales revenue.
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